Posts Tagged ‘web site traffic promotion’
You’d like your site to be at the top of the search engines result page, that direction, you can aim some free directed traffic, and save money on advertisement. However, this has been more hard than you’d like it to be. Google’s pay per click advertisement is an fantabulous choice, except, It can be high-priced, dependent on your keywords. There is however, an even better, and inexpensive choice: E-zine advertisement, that is, advertising in on-line magazines. Let’s do a comparability: suppose you ran an ad in an e-zine with a readership of 20,000 and that ad cost you $30.00.and only 5% of the readers click on your advertisement which is 1000 clicks (I am assuming you’ve composed a obligating ad. If not, no form of advertising will help!) In terms of cost per click it would add up to 0.03 cents per click.
Now, compare that to a pay per click ad in google or yahoo, where you’d have to bid the highest for the keywords that will trigger your ad to display before the searcher/potential customer. Lets say you bid on a keyword like “exercise equipment.” To get a realistic display you would have to bid at least 10 cents or more per click. If 1000 people clicked on your ad like they did in the e-zine ad. You’d pay $100.00 or more for a pay per click ad in google or yahoo. Which would you rather pay $30.00 for a e-zine ad or $100.00 or more for a pay per click ad, for the equal quantity of clicks? Read the rest of this entry »